Your Service Deserves Recognition.
You’ve served our country. We’re proud to help you explore Ford’s Military Recognition Program and find a Ford that fits your next chapter.
Ford Military Recognition Program
A simple way to get started
Ford offers a military recognition cash reward on eligible new vehicles for qualifying military personnel. Ford determines program eligibility, reward amounts and participating vehicles.
1
Find your offer
Visit Ford’s official Military Recognition site and enter the ZIP code where you’ll register your vehicle.
2
Verify your eligibility
Follow Ford’s instructions to confirm qualifying military status through ID.me.
3
Bring your certificate
Once approved, bring your certificate to Walser Metropolitan Ford and explore eligible vehicles with our team.
Your next Ford starts here.
Verify your military status using the ID.me sign-in option. Ford determines eligibility and issues certificates through its official program.
At Walser, you’ll get one upfront price and a straightforward shopping experience. No haggling, no unnecessary pressure.
Military status verification
The Ford Military Recognition Program may include service members whose separation date is 24 months or less, subject to Ford’s current program terms.
Register or sign in securely with ID.me. Ford determines eligibility and certificate issuance separately.
Built Ford Tough. Bought Walser Easy.
One Upfront Price
Transparent pricing without back-and-forth negotiation.
WalserCare Included
Most new and used vehicles include WalserCare coverage at no additional cost. See dealer for details.
Worry-Free Returns
Our 3-day / 300-mile return policy helps make your next purchase easier. See terms.
Frequently asked questions
Who qualifies for the Ford Military Recognition Program?
Eligibility is determined by Ford and may include certain active-duty, retired, veteran and other qualifying military categories. Check Ford’s official program site for the current criteria.
How much is the military reward?
Reward amounts can change. Enter your ZIP code on Ford’s official program website to see the current applicable offer.
Can I use the reward on any Ford?
No. Eligible models, model years, and other restrictions are established by Ford. Confirm the specific vehicle with our sales team.
Does Walser verify my military status?
No. Ford’s official process uses ID.me to verify eligibility and provide any qualifying certificate.
Can I combine the reward with other offers?
Program compatibility varies. Ask our team to review the incentives applicable to your vehicle and purchase or lease.